When we know exactly which elements of your campaign are most effective, we refine it accordingly. We want to identify exactly which aspects of the strategy yield optimal results. Our obsession with data involves tirelessly monitoring your campaign’s performance. Our in-house creative team then uses what they’ve learned about your brand to develop effective Pinterest ad content. Through our initial discussions with you, as well as research into past marketing campaign data, we build a strategy designed to offer results. That’s why we prioritize thorough discussion and collaboration at the start. We believe understanding your specific goals as well as your unique brand is essential when launching a Pinterest advertising campaign. If you need a visual illustration of Twitter’s value to marketers, this graph depicting the consistent rise in active monthly Pinterest users should help: That may be why one in two people will make a purchase when they engage with a Promoted Pin. Statistics like these make it clear that advertising on Pinterest gives you the chance to reach an audience of users who are often actively in “shopping mode” when using the platform. Surveys indicate if you offer them content on Pinterest, they may be more likely than usual to feel you’ve achieved your goal. Remember, you want to impress your audience by offering them something of value. That’s a very important point to consider. Nearly half of all Pinterest users visit Pinterest with the conscious intention of shoppingĪpproximately 78% of users say the content brands promote on Pinterest ads is genuinely useful.
Pinterest’s popularity has grown (and continues to grow) at an extremely fast rate.
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